Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

OPPO host a variety of on-ground activations at Roland-Garros 2020

In Campaigns By M4G Bureau - September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Dentsu Aegis Network is now dentsu international

In OOH News By M4G Bureau - September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

DDB Mudra wins creative duties for Protinex

In OOH News By M4G Bureau - September 28, 2020

The agency will bring in its expertise to strengthen the brand’s communication and architecture

Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

In OOH News By M4G Bureau - September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning

Brands require focused experiential marketing with strong proposition

In OOH News By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Dabur launches campaign to relieve exam stress of JEE & NEET aspirants

In Campaigns By M4G Bureau - September 24, 2020

Rheumatil oil massage centers were set up across JEE and NEET centers in cities such as Lucknow, Allahabad, Kanpur, Varanasi, Patna and Bhopal

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age