FreshToHome launches hyperlocal DOOH campaign in Coimbatore

In Digital OOH By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

MCGM grants much awaited rebate package to Mumbai media owners

In OOH News By Bhawana Anand - November 02, 2020

In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief

‘Use of audience data tools will induce advertisers to spend more on OOH’

In OOH News By M4G Bureau - October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

In OOH News By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square