Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

Chennai Media Owners step forward to avoid casualties during Nivar cyclone

In OOH News By M4G Bureau - November 27, 2020

The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department

‘Craft OOH-centric creatives’

In Viewpoints By Bhawana Anand - November 26, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH

Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity

In OOH News By M4G Bureau - November 25, 2020

Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars

‘Micro-buying is growing by the minute’

In Viewpoints By Rajiv Raghunath - November 23, 2020

The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

In OOH News By M4G Bureau - November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

In OOH Solutions By Bhawana Anand - November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes