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1860 News Found
Hyderabad media owners take their protest to the OOH space
In OOH News By Bhawana Anand - December 22, 2020
The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Wavemaker India retains media duties of Perfetti Van Melle
In OOH News By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
OOHMA partners with Chinese LED display manufacturer
In OOH Solutions By Bhawana Anand - December 18, 2020
OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India
Purplle appoints Essence as integrated media agency of record in India
In OOH News By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
LG Electronics inaugurates Innovation Gallery in Noida
In OOH Solutions By M4G Bureau - December 17, 2020
The gallery will highlight LG's solution concepts and insights on actual deployment scenarios
Interactive solutions augmenting user experience
In Digital OOH By Rajiv Raghunath - December 16, 2020
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns
Bosch Home Appliances appoints Isobar India as strategy & creative agency partner
In OOH News By M4G Bureau - December 11, 2020
The brand is poised to enhance its marketing strategy in India with this announcement
Havas Group kicks off gender diversity initiative
In OOH News By M4G Bureau - December 02, 2020
Called ‘Women who Inspire’, the initiative has launched a core group with members in senior roles, across all six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership