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LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro
In OOH Solutions By M4G Bureau - April 07, 2021
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.
Ocean Outdoor creates city centre wildlife corridors across its OOH estate
In Digital OOH By M4G Bureau - April 07, 2021
Urban wild belts and insect hotels will encourage biodiversity.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Dentsu wins William Grant & Son’s APAC business
In OOH News By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
RB becomes Reckitt in onward journey of transformation
In OOH News By M4G Bureau - March 24, 2021
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.
DMRC invites bids for station co-branding, other ad rights
In OOH News By M4G Bureau - March 23, 2021
Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions
BBC News encourages viewers to ‘Make More of Your World’
In OOH News By M4G Bureau - March 11, 2021
The initiative sets the ground for people to appear on real billboards
Carat India appoints Ashish Singh as Vice President - Planning
In OOH News By M4G Bureau - March 09, 2021
Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients
BJP all set to woo West Bengal with high tech OOH campaign
In OOH News By Bhawana Anand - March 08, 2021
The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.
Notice issued for removal of PM images in BJP’s WB campaign
In OOH News By M4G Bureau - March 05, 2021
The Election Commission of India has issued strict notice for the removal of hoardings carrying PM Narendra Modi’s images in the state within 72 hours