‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

In Digital OOH By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Top ranking media agency Brainchild Communications Pakistan announces new hires

In OOH News By M4G Bureau - July 19, 2021

The new appointments coincide with the launch of BCP’s second-party data marketplace

Swiftmile engages Broadsign to power global programmatic micromobility ad network

In Digital OOH By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

imageHOLDERS launch touchless kiosk powered by Ultraleap technology

In Digital OOH By Rajiv Raghunath - July 16, 2021

This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk

Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

In Digital OOH By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

‘OOH must be an integral part of a brand manager’s media mix’

In Viewpoints By N Jayalakshmi - July 05, 2021

Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

Madison Media is now M.P. Birla Cement’s AOR

In OOH News By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.