Commuting for a good cause

In OOH News By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

In OOH News By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

In OOH News By M4G Bureau - November 16, 2021

Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.

Hivestack in partnership with China’s XinChao Media

In Digital OOH By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Public, charity messages highlight a decade of action during the COP26 climate conference

In OOH News By Rajiv Raghunath - November 12, 2021

Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.

Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

New tech, changing consumer audio usage boosting US audio ad spend

In Research By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights

In Digital OOH By Rajiv Raghunath - November 03, 2021

The message appeared on the iconic London screen in full domination for 30 minutes