‘It’s all about creatively managing space’

In Gallery By - May 17, 2024

Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath

Jockey Juniors Times NIE Colour Splash campaign winners announced

In OOH News By Sakshi Sanghavi - May 14, 2024

The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.

Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

‘Panchayat ki lauki’ – talk of the town

In Campaigns By M4G Bureau - May 07, 2024

Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

In OOH News By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.