Results For "Age"
1858 News Found
Look it's flying and how!
In Digital OOH By Bhawana Anand - December 10, 2013
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
'Need definite OOH policies for heritage sites'
In Viewpoints By M4G Bureau - December 10, 2013
There is need for more definite rules and regulations regarding heritage zones like Park Street, Lalbazaar, Assembly House etc in Kolkata, says Mainak Chatterjee, Manager Marketing & Admin, Senco Gold Limited, as he shares with Outdoor Asia his thoughts on the OOH scenario in West Bengal.
'Innovations should be proposed by Media Owners'
In Viewpoints By M4G Bureau - December 07, 2013
Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.
Medimix makes them go'Mirror, mirror"¦'
In OOH News By Bhawana Anand - December 02, 2013
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Airtel, Google promote free cyber zones at CCD outlets
In OOH News By VJ Media Bureau - November 29, 2013
The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.
MINI salute with max visibility
In Digital OOH By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
Racold promotes hot water bath on OOH
In OOH News By VJ Media Bureau - November 21, 2013
Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.
'Use new products and services to get innovative'
In OOH News By Bhawana Anand - November 18, 2013
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.
UP talks OOH, in depth and in style
In OOH News By VJ Media Bureau - November 18, 2013
Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.