‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

Stellar Ace unveils Green Package for ESG advertisers

In OOH News By M4G Bureau - August 03, 2023

Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts

‘Location, scale & timing: make our wallscapes so desired’

In Campaigns By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

In OOH Solutions By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023

In OOH News By M4G Bureau - July 18, 2023

George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations

In OOH News By M4G Bureau - July 04, 2023

The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.