KMC proposes stringent action against four agencies in Kolkata

In OOH News By Rajiv Raghunath - March 02, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has issued a note citing that"there is an outstanding of huge amount” due from the four agencies.

LG takes a vantage position on DND Flyway

In OOH News By Bhawana Anand - February 18, 2015

The consumer electronics major has taken a 200-ft wide gantry for a year on the DND Flyway to run campaigns for promoting its different products

South African Tourism showcases the Rainbow Country in the outdoor

In OOH News By Bhawana Anand - February 18, 2015

The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers

Havas Media India registers 35% growth in 2014

In OOH News By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

In OOH News By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

OOH is really about being clear: Trent

In Viewpoints By M4G Bureau - January 20, 2015

Innovation for the sake of innovation doesn't help. But take innovation and a strong idea and you've created something amazing.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

Carat bags IndiaFirst Life Insurance's media account

In OOH News By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

NDMC invites bids for installing digital screen at Rajiv Chowk

In OOH News By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content