Madison BMB wins Asian Paints' bath fitting business account

In OOH News By Satarupa Chakraborty - April 01, 2016

Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.

OOH clutter must be redirected to beautify the city landscapes

In OOH News By Nabamita Chatterjee - March 23, 2016

In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.

A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

DMRC wrappings lure travellers for a snack time

In OOH News By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.

Carat India wins media mandate for Columbia Asia Hospital

In OOH News By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'

In OOH News By VJ Media Bureau - March 10, 2016

The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Pan Bahar reinforces its image with a new campaign

In Campaigns By Nabamita Chatterjee - February 29, 2016

The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.

Pitch Madison Advertising Report 2016 shows OOH growth at 14% in 2015

In OOH News By Satarupa Chakraborty - February 18, 2016

The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.

Auto Expo goes full throttle at DND Flyway

In Campaigns By Satarupa Chakraborty - February 16, 2016

Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the promotions that these auto giants focused at Auto Expo this year. Some new innovations were also introduced in these campaigns along-with many first-time endeavours.