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1860 News Found
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
TVS Motor engages Retail Story to drive Scooty campaign
In OOH News By M4G Bureau - August 04, 2017
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
Madison Media acquires majority stake in HiveMinds
In OOH News By M4G Bureau - August 03, 2017
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
‘Mall signages - a perfect growth opportunity for DOOH’
In OOH News By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
IPG Mediabrands launches MAGNA in India
In OOH News By M4G Bureau - July 24, 2017
The agency will be headquartered in Gurgaon
Madison Media brings on board Saurabh Tyagi to head Titan Media AOR
In OOH News By M4G Bureau - July 19, 2017
Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets
L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.
Godrej Nature's Basket fortifies its organic offering
In Campaigns By Bhawana Anand - July 13, 2017
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Rail Ministry invites bids for ad rights in Delhi Area, SE Railway Zone
In OOH News By M4G Bureau - July 12, 2017
The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South East Railway Zone is Rs 11,41,50,000