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1860 News Found
Myntra’s M.A.C. collection stands out in the outdoor
In Campaigns By M4G Bureau - September 07, 2017
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
In Digital OOH By M4G Bureau - September 06, 2017
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
Railways extends Package 51 bid submission date to Sept 18
In OOH News By M4G Bureau - September 05, 2017
The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017
Jockey celebrates 141-yr legacy with a unique pop-up museum
In Campaigns By M4G Bureau - September 05, 2017
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer
In OOH News By M4G Bureau - September 02, 2017
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
Punjab OOH players waiting expectantly for a new outdoor policy
In OOH News By Bhawana Anand - September 01, 2017
Industry hopes the new policy will not increase the tax burden on the business
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
In Campaigns By M4G Bureau - August 31, 2017
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.