Results For "Age"
1860 News Found
Jagran Engage bags exclusive media rights on Lucknow Metro network
In OOH News By Bhawana Anand - September 19, 2017
As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.
Major rail media packages put on hold; industry concerns under the lens
In OOH News By Bhawana Anand - September 18, 2017
The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)
Skechers appoints Scarecrow Communications for creative exertion
In OOH News By M4G Bureau - September 15, 2017
The agency has already begun work for their new products to be launched soon.
Imara engages young women audience in Mumbai, Bengaluru
In Campaigns By M4G Bureau - September 14, 2017
The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit
In OOH News By M4G Bureau - September 13, 2017
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
Sharekhan by BNP Paribas eye to eye with passengers
In Gallery By Bhawana Anand - September 11, 2017
The check-in counter is a vantage place for brand communications
SOP v5.5 is a strong step to address payment issues: media owners
In OOH News By Bhawana Anand - September 11, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
Raymond looms large on OOH canvas in Kerala during Onam
In Campaigns By Bhawana Anand - September 08, 2017
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups
IOAA mandates members, affiliate associations to root out ‘reverse auctions’
In OOH News By Rajiv Raghunath - September 07, 2017
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.