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1860 News Found
DDB Mudra bags Royal Enfield project mandate
In OOH News By M4G Bureau - October 04, 2017
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
“Interactive OOH will provide more storytelling opportunities’
In Viewpoints By Bhawana Anand - October 02, 2017
A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.
‘OOH industry needs to focus upon consolidation, professionalism & transparency’
In Viewpoints By Bhawana Anand - October 01, 2017
Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight
In Campaigns By M4G Bureau - September 25, 2017
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Posterscope signs global partnership deal with The Digit Group
In OOH News By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities
Pantaloons adorned Kolkata streets with magnificent ‘Alpana’
In Campaigns By Ria Banerjee - September 22, 2017
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
Sharekhan engages employees with out-of-the-box activities
In Campaigns By Ria Banerjee - September 21, 2017
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
In OOH News By M4G Bureau - September 19, 2017
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies