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1860 News Found
Pratheeksha Bus Shelters Kerala submits plan to the State Government
In OOH News By Bhawana Anand - November 06, 2017
The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and financial department approvals
Pickcel aims to grow digital signage market with cloud solutions
In OOH Solutions By Amaan Kazmi - November 06, 2017
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
MuscleBlaze signs DDB Mudra Group as creative partners
In OOH News By M4G Bureau - November 03, 2017
MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.
Philips, Aryan E-Soft showcase outdoor lighting solutions
In Campaigns By M4G Bureau - November 01, 2017
The outdoor innovation was executed in Delhi market during Diwali
RITES indefinitely postpones tenders for 6 media packages
In OOH News By M4G Bureau - October 31, 2017
The tenders have been postponed until further advise from the authority
‘Beanz Meanz Heinz’ branded double-decker wows London
In Campaigns By Rajiv Raghunath - October 28, 2017
The moving billboard, so to say, also served as a strong consumer engagement avenue
‘DOOH will soon take the centre-stage’
In Viewpoints By Rajiv Raghunath - October 27, 2017
Aninda Banerjee, MD, ENKON, talks about his firm’s outlook on DOOH media in an interview with Rajiv Raghunath
UK’s Exterion Media adds geo-targeted messaging on London buses
In OOH Solutions By M4G Bureau - October 27, 2017
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city
Madras HC ruling on images on hoardings specific to electoral campaigns
In OOH News By Bhawana Anand - October 26, 2017
The apex court has given orders to remove unauthorized hoardings and take strict against them