DMRC turns a new leaf with Magenta Line

In OOH News By M4G Bureau - December 26, 2017

The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities

Aurangabad corporators demand immediate steps to root out illegal media

In OOH News By M4G Bureau - December 23, 2017

Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body

Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

Gurugram’s Ambience Mall plans for more DOOH & interactive media

In Digital OOH By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

MRF Perfinza becomes centre of attraction at Mumbai Airport

In Campaigns By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

Ban on use of living people images on OOH continues in TN

In OOH News By M4G Bureau - December 13, 2017

The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed

US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH

In Digital OOH By M4G Bureau - December 13, 2017

AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

Happy mcgarrybowen launches its Delhi-Gurgaon operations

In OOH News By M4G Bureau - December 08, 2017

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen