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1860 News Found
‘Global LED signage & display consumption scales estimated $56.5bn’
In Research By M4G Bureau - January 05, 2018
Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022
Xiaomi India gives creative mandate to Lowe Lintas
In OOH News By M4G Bureau - January 05, 2018
The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency
Adidas turns the spotlight on ‘Predator’ with 3D innovation
In Campaigns By M4G Bureau - January 05, 2018
The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups
Railway extends bids submission date for Mumbai package
In OOH News By M4G Bureau - January 02, 2018
The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders
DMRC receives 3 bids for Line 3 digital media tender
In OOH News By M4G Bureau - December 29, 2017
The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time
Experiences Digital leverages crowd analytics to enhance media monitoring
In OOH Solutions By Amaan Kazmi - December 29, 2017
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live
Park Avenue showcases fashion that will ‘knock your socks off’
In Campaigns By M4G Bureau - December 28, 2017
The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions
Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9
In OOH News By M4G Bureau - December 27, 2017
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry
Xiaomi dials into OOH again to reassert its brand presence
In Campaigns By M4G Bureau - December 26, 2017
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Federal Bank installs large DOOH format at corporate office
In Digital OOH By Bhawana Anand - December 26, 2017
The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company