Results For "Age"
1861 News Found
eg. communications bags train branding rights on DMRC 7 & 8 lines
In OOH News By M4G Bureau - March 15, 2018
The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years
Goibibo signs up as a Principal Sponsor for Mumbai Indians
In OOH News By M4G Bureau - March 12, 2018
The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses
‘Transport advertising steers Russian OOH growth’
In Viewpoints By Rajiv Raghunath - March 12, 2018
Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising
Ola appoints Starcom India to handle Indian and upcoming international markets
In OOH News By M4G Bureau - March 06, 2018
The business was won in a closely contested pitch, with various leading agencies in the fray
AdWorld develops ‘I love Indore’ signage in Indore
In OOH News By M4G Bureau - March 05, 2018
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
Nippon Paint sends ‘Swachhta’ message in an artistic manner
In Campaigns By M4G Bureau - March 01, 2018
The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan
Nirav Modi scam dents OOH to some extent
In OOH News By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Grandesign brings on board Doug Hecht to reinforce $100mn growth plan
In OOH News By M4G Bureau - February 27, 2018
Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states