Results For "Age"
1861 News Found
Madison Media is Agency of the Year at Maddys 2018
In OOH News By M4G Bureau - April 04, 2018
The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Acer introduces abSignage solutions in India
In OOH Solutions By M4G Bureau - April 02, 2018
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Kansai Nerolac renders ‘Rang De Maharashtra’ colourful
In Campaigns By VJ Media Bureau - March 30, 2018
Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’
Gravity Ad Solutions introduces new-age glass projection
In OOH Solutions By M4G Bureau - March 28, 2018
With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device
eBay gets tactical with weather-driven campaign
In Digital OOH By M4G Bureau - March 27, 2018
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"
Jockey likely to hit the streets with new campaign soon
In OOH News By M4G Bureau - March 23, 2018
The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.
Trend-setting Titan ups the style quotient
In Campaigns By M4G Bureau - March 22, 2018
The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata
Metro media owners placing high premium on quality of formats
In OOH Solutions By Bhawana Anand - March 16, 2018
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media