Globally DOOH to grow at 12.60% CAGR during 2017-23

In Research By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Dentsu Impact starts Bangalore operations

In OOH News By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues

Vyoma enters the Kolkata market with 233 screens at 24 metro stations

In Digital OOH By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

Cuttack MC plans to outsource outdoor media management

In OOH News By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

AK Garg likely to take charge of DMRC Operations

In OOH News By Bhawana Anand - April 13, 2018

Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

British Council appoints Carat India to handle their media mandate

In OOH News By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

National Geographic premieres ‘One Strange Rock’

In Campaigns By Bhawana Anand - April 10, 2018

MOMS Outdoor Media Solutions agency which handled and executed the campaign was briefed to design the communication using innovations that attract the undivided attention of the target audience

Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018

In OOH News By M4G Bureau - April 06, 2018

The agency has won the award for the #GoSafeOutside campaign for Hamam brand; there were no Gold or Bronze metals awarded in this category

BJP invites Mumbaikars for its rally

In Campaigns By M4G Bureau - April 05, 2018

A huge bunch of media formats handled by Bright Outdoor Media has been equipped to send out the message