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1861 News Found
‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way
In OOH News By M4G Bureau - June 11, 2018
The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact
‘Programmatic DOOH standards & technology are progressing’
In Viewpoints By Rajiv Raghunath - June 10, 2018
Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH
FEPE International announces 2018 Awards winners
In OOH News By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
Thyrocare Creator & MD Dr A Velumani to address OAC 2018
In OOH News By M4G Bureau - June 06, 2018
Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore
Bright Outdoor gives regional touch to ‘No-Honking’ message
In Campaigns By M4G Bureau - June 06, 2018
The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai
DMRC promotes environment awareness among school kids
In OOH News By M4G Bureau - June 06, 2018
The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
Railways non-fare revenue earnings in FY17-18 short of target
In OOH News By M4G Bureau - June 05, 2018
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
‘DOOH campaigns ensure strong brand recall’
In Viewpoints By Ria Banerjee - June 02, 2018
McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.