The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Lodha Group showcases ‘The Park’

In Campaigns By Bhawana Anand - July 17, 2018

The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

In Digital OOH By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

Ocean invites agencies to create something OOHmazing

In Digital OOH By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

In OOH News By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Telangana Govt takes to OOH in corporate style

In Gallery By M4G Bureau - July 05, 2018

The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements

OAC 2018 to feature an Open House with IOAA

In OOH News By M4G Bureau - July 05, 2018

The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities

Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

Vyoma Media appoints Vandana Sharma as Business Head East

In OOH News By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport