Nescafe lures Mumbaikars with a steaming innovation

In Campaigns By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

In OOH News By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

Amiya Chandra calls for deeper engagement of OOH in development initiatives

In OOH News By M4G Bureau - July 30, 2018

Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry

Piramal Realty promotes affordable housing

In Campaigns By M4G Bureau - July 26, 2018

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions

BMRCL likely to introduce in-train advertising in next few months

In OOH News By M4G Bureau - July 24, 2018

The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches

Global OOH leaders to speak on technology & OOH at OAC 2018

In OOH News By M4G Bureau - July 24, 2018

Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses