SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

OLX now targets media agencies, brands

In Gallery By Bhawana Anand - August 30, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

IOAA urges members to do business with accredited agencies

In OOH News By M4G Bureau - August 30, 2018

Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

OLX now targets media agencies, brands

In Campaigns By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

Kinetic India extends flood relief support to Kerala

In OOH News By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

Pixel 2 Print installs Arrow Digital’s Efi Vutek GS3200 in Bengaluru unit

In OOH Solutions By M4G Bureau - August 27, 2018

Unlike wide-format printers that sacrifice speed for high-quality imagery, or grand-format printers that compromise quality to deliver speed, the GS3200 delivers exceptional photographic quality at high-production speeds

Zenith wins the HDFC Life Media AOR

In OOH News By M4G Bureau - August 24, 2018

The agency will handle the entire traditional media mandate for insurance life company

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

Vivo India signs MediaCom as AOR agency

In OOH News By M4G Bureau - August 21, 2018

The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media