‘OOH delivers high brand recall’

In Viewpoints By Bhawana Anand - October 08, 2018

Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut

BBMP’s new ad policy impales outdoor business in the city

In OOH News By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

POPODAX innovates to build market for Ready to eat Appalams

In Campaigns By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format

Kolkata Metro floats tender for OOH media

In OOH News By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

SF Sonic Batteries renews Bengaluru FC Tie-up

In OOH News By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

INOX checks into Coimbatore airport for launch promo

In Gallery By Bhawana Anand - September 29, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Gallery By - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

Skinn by Titan wafts gently in the outdoors

In Gallery By M4G Bureau - September 28, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Digital OOH By M4G Bureau - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London