Palava replicates 9DX experience through innovation

In Campaigns By M4G Bureau - January 30, 2019

The innovation is executed by MOMS agency

Skechers appoints Leo Burnett India as creative agency

In OOH News By M4G Bureau - January 28, 2019

Leo Burnett India's Mumbai branch will look after the account

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations

Havas Group India hires Mayur Hola as NCD

In OOH News By M4G Bureau - January 21, 2019

Hola replaces Nima Namchu, who moved on from the agency in November last year

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

In Campaigns By M4G Bureau - January 19, 2019

The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup

Tinder’s new dating tip: ‘Adulting can wait!’

In Gallery By Bhawana Anand - January 18, 2019

Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released last month with the message: ‘Adulting Can Wait’.

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands