Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Hamam reaches out to Kumbh pilgrims with waterproof sarees

In Campaigns By M4G Bureau - February 14, 2019

The Hamam & Ogilvy initiative reinforces the brand’s #GoSafeOutside message aimed at empowering women

SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Bajaj Platina’s free ride for aged Kumbh pilgrims

In Campaigns By M4G Bureau - February 13, 2019

It is part of the activity planned by Ogilvy and Bajaj to position the Bajaj Platina ComforTec 110 as something that can make a difference

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Brooke Bond Red Label’s cuppa with a message

In Campaigns By M4G Bureau - February 08, 2019

The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal

Samsung QLED 8K to transform digital signage displays

In OOH Solutions By M4G Bureau - February 07, 2019

The new 82” QLED 8K Signage combines the market’s highest resolution with AI

Piccadilly Lights a modern global landmark: Ocean study

In Digital OOH By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Kolkata Outdoor Premier League promises a different turf war

In OOH News By Ria Banerjee - February 01, 2019

The single-day tournament will feature six teams – representing media owning firms and agencies

Ogilvy Group launches 82.5 Communications creative agency

In OOH News By M4G Bureau - February 01, 2019

The accounts of Soho Square will now be managed under 82.5 Communications