Dentsu India appoints Malvika Mehra as CCO

In OOH News By M4G Bureau - April 01, 2019

As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab

Navneet assigns creative and digital duties to The Minimalist

In OOH News By M4G Bureau - April 01, 2019

The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

PMK wears campaign message on its sleeve, literally!

In Digital OOH By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Karnataka HC hearing on new bylaws on Mar 29

In OOH News By Ria Banerjee - March 26, 2019

Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats

Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls

In OOH News By Bhawana Anand - March 25, 2019

The campaign will be rolled out shortly

Meet the new 'Chowkidars' on OOH

In Gallery By Bhawana Anand - March 25, 2019

BJP is all set to leverage the OOH medium ahead of the election, having already kicked off its campaign in Delhi that was executed by US Advertising.

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase

You can't miss this Hero!

In Gallery By M4G Bureau - March 21, 2019

This landmark Hero MotoCorp unipole signage located on the road connecting Delhi and Haryana is 80 feet high and has been executed by Punjab Advertising.

BJP engages multiple OOH firms to roll out its election campaign

In OOH News By Bhawana Anand - March 21, 2019

The first phase of the campaign will be centred on the message ‘Main bhi chowkidar’