GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

JMC requests bids for erecting kiosks across the city

In OOH News By M4G Bureau - February 05, 2020

Jamnagar Municipal corporation to offer advertising rights on kiosks across designated areas in the city

Rail infra modernisation, high speed trains likely to create more advertising avenues

In OOH News By M4G Bureau - February 04, 2020

4 station re-development projects and operation of 150 passenger trains would be done through the PPP mode: Budget 2020-21

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

“We need to have progressive regulations for DOOH”

In Viewpoints By Ria Banerjee - January 28, 2020

Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India

RailTel Executive Director K Manohar Raja to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

K Manohar Raja will speak on the theme of "How railway network modernisation will redefine India’s transit infra"

MMMOCL MD Devendra Kumar Sharma to speak at 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

D K Sharma will be sharing his perspectives on "How the Metro networks will creative compelling media investment opportunities"

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy