Results For "Advertising"
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Manyavar signs pan India cinema branding deal with INOX
In Campaigns By Bhawana Anand - February 08, 2021
The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown
‘Budget must boost consumer sentiment, spends’
In OOH News By Bhawana Anand - January 29, 2021
Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021
New guidelines offer some cheer for cinema advertising
In OOH News By M4G Bureau - January 28, 2021
Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs
Storia Foods partners with CASHurDRIVE for product sampling
In Campaigns By M4G Bureau - January 21, 2021
The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
Leafberry creates landmark DOOH site in Ludhiana
In Digital OOH By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
TN permits movie halls to operate with full capacity
In OOH News By Bhawana Anand - January 06, 2021
Theatre operators are hopeful of getting permits for running in other states as well
Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
In OOH News By Bhawana Anand - December 30, 2020
The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation
DMRC opens bid for metro trains’ exclusive advertising rights
In OOH News By M4G Bureau - December 29, 2020
The tender includes Line no 1 i.e. Red line for 9 years of duration
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter