UK’s 75Media forays into Scottish market with Wildstone backing

In OOH News By M4G Bureau - May 03, 2023

75Media acquires 122 new billboard sites including largest outdoor advertising structure in Scotland

Jaikishin Chhaproo, Head Media & Brand PR, ITC joins OAA 2023 Jury

In OOH News By M4G Bureau - May 02, 2023

An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

Promoflex takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - April 27, 2023

The top signage & display solutions company has been an integral partner to OAC for several years

The Canadian Out-of-Home Awards announce founding partners/sponsors

In OOH News By M4G Bureau - April 26, 2023

The inaugural awards ceremony to be held on May 25

Chennai set for large format OOH comeback

In OOH News By M4G Bureau - April 25, 2023

Tamil Nadu Government Gazette Extraordinary provides for applications for putting up a range of outdoor advertising devices including hoardings.

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023

In OOH News By M4G Bureau - April 24, 2023

The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.

OOH has a major bearing on in-person shopping decisions: OAAA study

In Research By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

It’s our endeavour to create great aesthetics around the brand journey

In Gallery By - April 21, 2023

Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.