By The People: View From Behind The Wheel

In OOH News By VJ Media Bureau - February 24, 2015

Team Outdoor Asia stepped out to talk to people who drive on the city roads and understand how they view outdoor advertising when behind the wheel.

Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

In OOH News By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

Reshu Advertising receives prestigious award from UP Govt

In OOH News By VJ Media Bureau - February 11, 2015

OOH firm Reshu Advertising has received the prestigious Dr Ram Manohar Lohia Laghu Udyog Award from the Uttar Pradesh Government for its pioneering work in the area of media and advertising.

Taco Bell rings loud in Bengaluru

In Campaigns By Bhawana Anand - February 11, 2015

Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'

We'll develop the best audience measurement system: Tony Jarvis

In OOH News By Bhawana Anand - January 19, 2015

Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development

Ambala Division of NR invites EOI for ad rights at stations

In OOH News By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

Pioneer Publicity bags rights on over 40 bqs in Mohali

In OOH News By Bhawana Anand - January 02, 2015

The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible presence in the city