Metro and train advertising can enrich daily commute: JCDecaux report

In Research By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.

OMA launches cloud-based industry-wide automated insertion order tool OASIS

In OOH News By M4G Bureau - September 04, 2023

The platform was built to standardise and streamline the campaign buying and verification process

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

In OOH News By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA

COMMB launches OOH-GPT Beta, harnessing the power of AI

In OOH News By M4G Bureau - August 29, 2023

“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,” says Amanda Dorenberg, President of COMMB

Kumar Printers acquires advertising rights for Ambala Cantonment and Barara railway stations

In OOH News By M4G Bureau - August 22, 2023

The media owner also holds the ad rights at Saharanpur station, where the company is based.

PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi

In Digital OOH By M4G Bureau - August 21, 2023

The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

Lamar Advertising secures new transit advertising contracts across Canada

In OOH News By Rajiv Raghunath - August 11, 2023

Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.