Tata Communications wraps Heathrow Express

In OOH News By Bhawana Anand - June 26, 2015

The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station

OAA 2015 Group A judging today

In OOH News By VJ Media Bureau - June 26, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet at the Le Meridien hotel in Gurgaon to judge entries in Group A

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

In OOH News By VJ Media Bureau - June 22, 2015

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

Network Media Solutions calls the tune on Mumbai local trains

In OOH News By Kristle Vaz - June 19, 2015

The firm has introduced jingles on local trains that communicate both advertising and social messages

NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

Network Media Solutions crafts innovative media at Goa beaches

In OOH News By Kristle Vaz - June 12, 2015

The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising

Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

CASHurDRIVE teams up with Crayons Advertising

In OOH News By Bhawana Anand - May 13, 2015

CASHurDRIVE's will offer a bouquet OOH solutions including traditional OOH offerings to Crayons Advertising's clients