Results For "Advertising"
1823 News Found
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Railway offers maximum reach for advertisements: Sudeesh V C
In OOH News By Athira Nair - December 23, 2015
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
OOH is the cheapest medium to advertise: Chandramohanan
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.
Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East
In Campaigns By Satarupa Chakraborty - December 16, 2015
The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.
Jagran Engage bags semi-naming rights of Vaishali Metro Station
In OOH News By Satarupa Chakraborty - December 08, 2015
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
Kerala Advertising Industries Association celebrates silver jubilee
In OOH News By Athira Nair - November 16, 2015
The aim of KAIA is to lead and unite a responsible outdoor advertising industry in Kerala that is committed to serving the needs of advertisers, consumers and the public.