Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

Now, patents for DOOH advertising

In Digital OOH By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea

SDMC plans 100 smart public utilities with advertising media

In OOH News By Satarupa Chakraborty - January 06, 2017

SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each

Supreme Advertising opens three more public utilities in Delhi

In OOH News By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

DMRC's Neelam Chowk Ajronda station to offer fresh outdoor formats

In OOH News By Satarupa Chakraborty - January 03, 2017

DMRC has invited tender to develop the Neelam Chowk Ajronda Metro station on Line 6 which will unleash a gamut of retail, advertising and other commercial opportunities

US Advertising on course to reach a new high in current fiscal

In OOH News By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

UK's Bidstack - eBay of DOOH

In Digital OOH By VJ Media Bureau - December 28, 2016

Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.

Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Media 24x7 bags contract to build & lease unipoles in Saharanpur

In OOH News By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.