KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising

In OOH News By Nabamita Chatterjee - February 13, 2017

Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata

Varun Dhawan to sport Lux Cozi in the outdoor

In OOH News By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

In Digital OOH By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

Union Budget 2017-18 likely to spur consumer spends

In OOH News By VJ Media Bureau - February 02, 2017

A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

BJP campaign travels to the highest altitudes in Uttarakhand

In Campaigns By Satarupa Chakraborty - January 23, 2017

US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites

Selvel Media unveils new FOB in Lucknow

In OOH News By Satarupa Chakraborty - January 19, 2017

The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft

Piccadilly Circus billboards go dark for 1st time in many years

In Digital OOH By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

Burrp! brings the restaurants rating in OOH

In Campaigns By Satarupa Chakraborty - January 12, 2017

Burrp engages customers on outdoor platforms to rate their favourite restaurants