Results For "Advertising"
1823 News Found
Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’
In Digital OOH By Bhawana Anand - September 29, 2017
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
Airport passenger traffic surging, Delhi airport tops global list
In OOH News By M4G Bureau - September 26, 2017
The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry
Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight
In Campaigns By M4G Bureau - September 25, 2017
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
Jagran Engage bags exclusive media rights on Lucknow Metro network
In OOH News By Bhawana Anand - September 19, 2017
As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.
Ayuda implements deep integration with Hivestack
In Digital OOH By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Kanpur OOH industry seeking extension of HC stay on media ban
In OOH News By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts: