Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

‘Innovations in OOH can break the clutter’

In Viewpoints By Ria Banerjee - December 27, 2017

Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018

Aurangabad corporators demand immediate steps to root out illegal media

In OOH News By M4G Bureau - December 23, 2017

Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body

Promoflex Display System building Jaipur Metro advertising formats

In OOH Solutions By M4G Bureau - December 21, 2017

Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based

Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Gurugram’s Ambience Mall plans for more DOOH & interactive media

In Digital OOH By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space