Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

SDMC says no let up on fee demand on mall media

In OOH News By M4G Bureau - January 18, 2019

The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media

New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising

Read the newspaper & win a house, says ‘Sandesh’

In Campaigns By M4G Bureau - January 16, 2019

The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.

Outreach Advertising bags media right for Guwahati Railway Station LED Screen

In Digital OOH By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

In Digital OOH By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

‘New technologies, research will augment OOH’

In Viewpoints By Bhawana Anand - January 11, 2019

Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Roadblocks for cab advertising in Bengaluru

In OOH News By M4G Bureau - January 09, 2019

Cab advertising being viewed as traffic hazard