McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

FSSAI issues draft regulations to curb promotion of HFSS foods near schools

In OOH News By Pray Jani - November 18, 2019

The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

HC tells BBMP to remove hoarding structures in Bengaluru

In OOH News By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

SDMC invites 3 tenders for different formats

In OOH News By M4G Bureau - October 25, 2019

The tender is to allot advertising rights for unipole, toilet blocks and Flag/Mupi/Advertisement instruments/Product display platform/LED spread across their jurisdiction

No development even after State Rules 2019 are ready

In OOH News By Bhawana Anand - October 16, 2019

The high court of Karnataka postponed the next hearing in 1st week of November; industry sees no outcome

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

BBMP Signage Policy 2018 approved for shop & other signages

In OOH News By Bhawana Anand - September 17, 2019

Approved by the State Government, the policy will be implemented in next 90 days & State Rules 2019 to be announced shortly

BBMP Policy 2018 or State Rules 2019: Time will tell

In OOH News By Bhawana Anand - August 27, 2019

Industry keen on the Bengaluru Mahanagara Palike Advertisement Rules 2019 coming into effect