Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

In Digital OOH By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

In Digital OOH By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

In Digital OOH By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America

In Digital OOH By M4G Bureau - August 12, 2022

After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.