Results For "Ads"
434 News Found
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding
In Campaigns By M4G Bureau - September 21, 2023
The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.
PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi
In Digital OOH By M4G Bureau - August 21, 2023
The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying
What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads
In OOH News By N Jayalakshmi - July 29, 2023
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
‘License fee on roadside DOOH way too high’
In Digital OOH By M4G Bureau - July 13, 2023
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 11, 2023
In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.