Look who's high now!

In OOH News By VJ Media Bureau - December 27, 2013

Webchutney and OML collaboratively created an interactive waste bin that spreads the anti litter message among music fest revelers.

'Judicious mix of formats leads to better output'

In Viewpoints By M4G Bureau - December 05, 2013

Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.

Is OOH a man's world? The women speak out...

In OOH News By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

Vodafone leads the F1 buzz

In OOH News By VJ Media Bureau - October 26, 2013

The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.

Raj Mohanty joins Kinetic India

In OOH News By VJ Media Bureau - September 26, 2013

Raj has 19 years of experience in this industry

'If you can't say it smartly in 15 secs, don't say it at all!'

In Viewpoints By M4G Bureau - August 26, 2013

Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…

Tata Housing spreads the Spanish fiesta

In OOH News By VJ Media Bureau - July 01, 2013

Home buyers of the Mediterranean themed township by Tata Housing get a chance to experience a Spanish fiesta with their new La Montana Project near Talegaon

RoshanSpace creates dramatic message for Zee TV's Jodha Akbar

In Campaigns By VJ Media Bureau - June 22, 2013

A gigantic sword of 120 ft with red blood blotches spreads across three billboards to dramatically portray the storyline of the show

McDonald's spreads desi flavour through outdoors

In Campaigns By VJ Media Bureau - May 23, 2013

Milestone Brandcom boosts McDonald's'Pakka Indian' brand proposition through integrated, innovative OOH programs to delight Indian consumers.

KFC spreads its WOW menu outdoors

In Campaigns By Bhawana Anand - May 02, 2013

In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing audience as well as tapping new ones.