IPA spreads public awareness on Antibiotic resistance through outdoor

In OOH News By Nabamita Chatterjee - December 15, 2014

Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.

Creating a lager effect

In Digital OOH By VJ Media Bureau - November 25, 2014

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.

Vivel spreads love for the elderly during Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show

Adscreen Networks are growing: Peter Livesey

In OOH News By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

Adidas spreads FIFA Soccer World Cup mania in the outdoor

In OOH News By Bhawana Anand - July 03, 2014

The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi

Peter Livesey to talk about UK Adscreen Networks at OAC 2014

In OOH News By VJ Media Bureau - June 25, 2014

In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements

Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

In OOH News By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.