Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

UK’s DOOH up by 17% in 2019

In Research By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

In Research By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

Reliance Industry to use single-use plastic for roads construction

In OOH News By M4G Bureau - January 30, 2020

The company is looking to initiate dialogue with highway authority & individual states to supply plastic made mix for roads

Stage3 comes on roads to redefine fashion consumption

In Campaigns By M4G Bureau - January 23, 2020

Started yesterday, Stage3 on Wheels is planned to parked across popular spots in the Delhi-NCR region

Podhigai Ads acquires exclusive ad rights for Forum mall media

In OOH News By Ria Banerjee - January 23, 2020

The backlits media has been gaining positive response from advertisers

Broadsign Reach SSP integrates with TPS Engage DSP

In OOH News By M4G Bureau - January 20, 2020

The tech integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions

No political ads on DMRC media when model code of conduct enforced

In OOH News By M4G Bureau - January 16, 2020

Delhi HC in its order upheld an earlier Election Commission direction in this regard

Ninja Media Creations uses audio ads to spread a strong message

In Campaigns By Pray Jani - December 23, 2019

A public awareness campaign against the use of plastic was executed through audio ads at Bhilai Power House Station

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30