Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

In OOH News By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

In Campaigns By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

When art tells the story of brand Mumbai

In OOH News By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb

In OOH News By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.

Anant East, CTO of Global OOH agency Talon, to address OAC 2022 on technology & OOH renaissance

In OOH News By M4G Bureau - July 18, 2022

Anant East leads Talon’s software engineering and support teams, delivering Talon’s proprietary technology platforms Plato, ADA and Atlas.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

In OOH News By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

World Out of Home Organization announces 2022 Award winners

In OOH News By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China