Western Railway modifies advertising tender packaging

In OOH News By Pray Jani - February 18, 2020

The Mumbai Central division packages multiple stations in one tender to allot advertising rights

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Podhigai Ads acquires exclusive ad rights for Forum mall media

In OOH News By Ria Banerjee - January 23, 2020

The backlits media has been gaining positive response from advertisers

Broadsign Reach SSP integrates with TPS Engage DSP

In OOH News By M4G Bureau - January 20, 2020

The tech integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions

Iconic Michelin Man 'Drives the Change' in India

In Campaigns By Pray Jani - January 13, 2020

Ignite Mudra won the OOH mandate to strategically design and execute the campaign to endorse and create awareness about the brand targeting the car owners who seek premium driving pleasure

AAP launching campaign ahead of Delhi polls

In OOH News By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

Moustache Jeans creates wide presence with audience as centre of attraction

In Digital OOH By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Pratibha Global bags media rights for BQS in Indore

In OOH News By M4G Bureau - November 27, 2019

Awarded by AICTSL, the modernised bus shelters with a multi-color daylight readability have minimum 5 colors that adjusts the brightness of the display as per environment condition

‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan